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San Francisco, CA (Vocus/PRWEB) February 14, 2011

New online retail business P.L.A.Y. (Pet Lifestyle and You) just passed a successful one-month mark in its business, offering pet owners across the US and Canada an affordable, artistically-designed alternative in designer dog beds.

“We can honestly say that we love what we do, and starting this business is one of the best decisions we’ve ever made. Well, besides getting our own dog, of course,” said William Chen, founder and owner of P.L.A.Y. “We’ve taken that love we have towards our pug and created products that dog-lovers everywhere can appreciate in terms of design, environmental-friendly materials, washable construction and price.”

Recognized for its ergonomic construction made with recyclable fill materials, P.L.A.Y. makes designer beds for pets of all sizes. From small beds to extra large dog beds suitable for breeds up to 110 pounds, there is a wide selection of designs and styles, with more in the works.

After solidifying its online ecommerce store, P.L.A.Y. plans to work with brick and mortar retail stores nationwide to allow consumers to physically see and test its products before buying. With quality products and fashionable designs, P.L.A.Y. anticipates expanding into the international market to carve out its own reputation for excellence and care.

“We offer something that is unique,” said Chen. “We understand that dog owners want to give the best to their furry friends, so we make that possible at a great price, which is different from many of our competitors. You can get an environmentally-conscious dog bed that is fashionable, made with quality construction and still affordable—all in one pet-friendly package.”

About P.L.A.Y.

P.L.A.Y. (Pet Lifestyle and You) began with the mission to create the perfect dog bed for Momo, the pug belonging to P.L.A.Y. owner and founder William Chen. Collaborating with a manufacturer of infant and children products for the ultimate standard in safety and comfort, the company paired with San Franciscan designer David Collins to offer aesthetically pleasing, top quality designs. Each pet product is made with recycled materials, making P.L.A.Y. dog beds great for the environment, your pet and your interior design.